Last week was the National Trust Preservation Conference in Nashville, Tennessee and it had me thinking a lot about my experience the previous year when it was in Tulsa. Vintage Roadside was a company that had a booth in the exhibit hall at the conference and I actually stumbled across them on Twitter this week. The owners are a really nice couple who were inspired to build their company after exploring roadside attractions in central New York.
Vintage Roadside is essentially an online gift shop, specializing in t-shirts with images of advertisements from businesses and roadside attractions across the country during the 1930′s to early 1960′s. They have spent the past decade traveling, chronicling everything they came across from mid-century architecture, to neon signage to giant statues. Out of all their pictures taken, they pick the best ones and reproduce the images onto t-shirts. It is so much more than your garden variety custom-made American Apparel shirt though because they actually work with local citizens and groups to get as much information as they can about the places that they are highlighting.
The concept behind Vintage Roadside is a special one, roadside attractions and businesses are no longer a significant piece of American culture, a memory of a distant time when the American highway system was just coming into being and was nothing like what we have today. At the time, highways were locally focused, normally one or two lanes in each direction and the main thoroughfare for travelers of all kinds. As such mom and pop businesses sprang up along the side of the road and thrived. Vintage Roadside focuses on five categories, each of these filling a unique role in American life between the 1930′s and early 1960′s: Roadside Attractions; Diners and Drive-Ins; Motor Lodges and Motels; Skating Rinks; Bowling Alleys. The Federal-Aid Highway Act of 1956 passed during the Eisenhower administration signaled the end of mom and pop businesses along highways as the federal government put an unprecedented amount of energy and money into building a limited access interstate system that we know now as the American superhighway. Those local highways got fewer and fewer travelers and in the end those small businesses could no longer survive and were forced to close up shop.
The remnants of this era have been all but forgotten as travel is streamlined and tourists no longer have the patience to travel along local highways. With that in mind Vintage Roadside provides something really ordinary and at the same time unique; given the popularity of apparel with vintage graphics, i.e. clothes from Urban Outfitters and similar stores, there is a glut of comparable clothing out there, but none have a true and strong link with the past. With each purchase a small card is attached detailing the history and significance of the place on the image. Vintage Roadside has also chosen to donate a portion of their proceeds to the National Trust for Historic Preservation as well as provide an option for all customers to get a free membership to the National Trust with any purchase. While these may be small gestures they are important and a nice reminder of an unique era in American history.
P.S. Vintage Roadside: If you guys end up finding this, come visit Minnesota
Filed under: Historic Preservation | Tagged: Business, Mid-Century, Neon Signs | 1 Comment »





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